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A Hybrid Approach to Insights: Facebook's Multi-Disciplinary Method for Understanding Consumers
(Naomi Grewal, PhD, Vicki Molina-Estolano, and Yini Guo, Facebook)
With more than 1.7 billion monthly users on Facebook and 500 million on Instagram, we know a lot about people. But we also know that as the world grows more open and connected, the key to smarter insights around people—and what drives them to stop, share and buy—is leveraging the richness of our internal data and incorporating other methodologies to understand the complexity of their behavior.
10 Steps to making your organization data driven, not opinion driven
(Athan Billias, Yamaha)
Disruption: The New Constant
(Lenny Murphy, Greenbook)
In this can’t miss session, Market Research thought leader, advisor and analyst Leonard Murphy details the macro trends impacting insight generation, the tactical implications on the practice and function today, and what we can expect to further change the industry in the foreseeable future.
The 3 F’s of Modern Millennial Marketing: Applying Behavioral Science to Profitable Brand Growth
(John Kearon, BrainJuicer)
Once Upon a Time When Data Was Boring
(Lyndall Spooner, Fifth Dimension)
From Reactive To Proactive: The Power of Predictive
(Neil Wieloch, 1-800 Contacts and Jesse Treger, Compellon)
We all know that generating insights is necessary and valuable for companies to stay competitive. But rarely do organizations try to tackle predictive insights themselves (either they think the lack the statistical brainpower or are intimidated by the subject) - so they either hire an outside consultant or avoid doing it altogether. 1-800 CONTACTS decided to take on predictive analytics in-house by utilizing the technology of Qualtrics and Compellon. As a result, their company is just scratching the surface with the incredible power that it has to move people and their organization in very meaningful ways.
Mobile + Motivation: The Empowered Voice of the Consumer
(Juliana Holterhaus, PhD, Qualtrics)
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